TRAFIL REDUCES ITS ENVIRONMENTAL FOOTPRINT WITH SMART PACKAGING
With each new season, the Earth reminds us that we have to pay attention to it. Heat waves, unforeseen storms with great danger, rising water, suspended dust that creates huge unbreathable hoods over cities: everyone must do their part to prevent environment from collapsing.
So, the ecological impact of a product is becoming a key factor in consumers’ purchasing decisions. The majority of Italians are willing to spend more if the company is committed to sustainability. Packaging is a key aspect of the transition from company to customer and it is important to reflect on this, which can simultaneously lead to a greener footprint and higher turnover.
THE CHARM OF THE GREEN PRODUCT
How many times have you had to give up that product you liked so much, when you realized how quicky it filled the plastic bin? Many people now refuse disposable bags at the checkout and use the eco-friendly canvas bag. Just as many people put the most polluting products back on the shelf and they put the greenest alternative available in their shopping cart, even if it means spending a little more.
Consumers’ environmental awareness has been growing rapidly in recent years. The green component is becoming more and more important in the choice of purchases and each choice is evaluated in each step of its life: from collection and transport of raw materials to the production in factory, from the shipping to the client to waste management. The focus on sustainability goes hand in hand with circularity and more and more importance is attached to packaging. Many consumers now prefer to buy from retailer who are committed to reduce non-recyclable plastic packaging. Several studies have confirmed that the green packaging sector is destined to grow: the 6,2% that distinguishes Italy, out of a worldwide percentage of 66%, is destined to double at least.
ZERO IMPACT GOAL
On 31 December 2022, the obligation to use an environmental label for packaging will come into force. It will be a small legend to be attached to the product packaging, sharing the information, composition and most importantly, the correct disposal. This is to promote the circularity of the life of the packaging and the disposal of the non-reusable components. The label should be applied to each component of the packaging and should show the customer how to properly separate the parts. It is also possible to insert a QR CODE in order to find all disposal information. However, this solution is not yet the final step to achieving zero impact: the fundamental problem with packaging is that is exists.
THE TRAFIL SOLUTION: SMART PACKAGING
Unfortunately, when you buy something, there is usually something else to throw away too. In recent times, those products that quickly fill up the rubbish bin annoy us more and more, because they make the magnitude of waste obvious. But putting an eco-label on a plastic bag will not erase the fact that plastic has to be thrown away, transported, disposed of, and will certainly end up producing its share of pollution.
For this reason, Trafil, which aims to be a 100% green brand, has decided to reduce the packaging of its products to a minimum. For Trafil, it is essential to reduce the impact on the environment, while maintaining its role as a distributor and expert in the sector and at the same time emphasising the importance of packaging for protecting and transporting products.
The packaging therefore becomes "smart" and uses the minimum amount of material, maximising protection, lightness and ease of transport.
So, every Trafil product is delivered to the customer safely packaged, guaranteeing integrity, with sustainable materials fed into a circular economy.
Because our goal is not to produce less rubbish, but not any rubbish at all.
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